Another digital content sampler. This time it's banners for e-tailers that sell Benefit Cosmetics, like Sephora and the Mexican luxury-department store: El Palacio de Hierro.
These type of banners were used on fully responsive websites, so three initial sizes of them were designed so they could be scaled through CSS and JavaScript to fit the screens of different devices.
We would create banners for new product launches...
...seasonal and limited edition collections...
...and to keep promoting cult favorites...
These are the banners in action on Sephora Mexico's website.
